About Me

 

I’m a sales and marketing leader with an equal passion for strategy, creativity and results. I’ve managed teams in some of the world’s leading Automotive, Luxury and Entertainment brands, helped a marketing agency improve it’s own sales and marketing, helped startups find investment, founded an award-winning fashion label, and written for leading travel newspapers and fashion magazines.

My escapades have included the world’s first facial recognition app and world’s largest gigapixel photograph as well as content collaborations to enable successful High Net Worth Individuals to inspire entrepreneurs of the future by sharing their life hacks and success secrets.

I have incubated and co-ordinated investment for startups including a very exciting space project (details coming soon). I have crowd-sourced animation talent for broadcast, broke a Guinness world-record and beamed live from mystery locations.

I have eBayed my way around the world for the Sunday Telegraph, projected on Buckingham Palace and even staged a stunt ‘auction’ of the HMS Belfast for an underground rave. Just for a decade, I was the owner and founder of the UK’s most innovative shapewear and bodywear brand, stocked in luxury department stores such as Selfridges, Fortnum & Mason and Barneys New York.

All of these projects had something in common. They had a clear goal, understood their audience’s passion points, and the campaigns resulted in measurable value for the business either through investment, sales, leads, ad revenue or brand perception.